Hudl will be available on Clubcard Boost* where customers can double the value of their vouchers, meaning many will be able to buy it for less than 100. According to OFCOM, three quarters of UK households do not have a tablet. Tesco’s research found that many feel that the technology is too expensive or intimidating. So Tesco has entered the market to change that. Tesco Chief Executive, Philip Clarke, comments, “Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.” “Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few.” The move is part of Tesco’s multichannel strategy, ensuring that customers can shop whenever, however and wherever they want. It recognises the increasingly important role that smart phones and tablets are playing in people’s lives and how they can make things easier. In the digital age, customers are communicating, working, learning, browsing and consuming differently and Tesco, always an innovator, has been transforming its business accordingly. Tesco was first to introduce grocery home shopping and supermarket drive-thrus in the UK and built the world’s first virtual store where commuters buy groceries via their mobile phones in South Korea. In its latest multichannel launch, Tesco wants to ensure as many customers as possible can access the benefits of a tablet, in a world that is increasingly online. Hudl has been designed as a family tablet. When users switch it on for the first time, there is a screen which gives advice on how to put in place measures to protect children (please see details in notes below).
TV also drives 1% of UK GDP, and increasingly, a significant portion of these revenues come from subscription TV services. Subscription digital TV services are seeing huge increases in participation in the UK, which is helping TV maintain its dominance of the media landscape, even as TV viewing habits keep evolving . Subscription video-on-demand (VOD) services, such as Netflix and LOVEFiLM, increased revenues by 167% to 160 million ($254 million) compared to 2012, according to Deloitte. Pay television gained the most market share among the various TV revenue opportunities between 2007 and 2012, growing from 24% to 31% of revenues in 2012. Nonsubscription VOD services will see much more nominal increases, according to Digital TV Research , expected to grow by 14.2% between 2012 and 2018 and further testimony that subscription VOD content will the key driver of TV viewing and pay TV growth. Even as VOD contentboth subscription and nonsusbscriptiongain viewers, however, and offer alternative viewing options, UK consumers continue to prefer watching TV on physical TVs rather than laptops, tablets or other devices, according to May 2013 research from YouView . Across all age groups and among both genders, TV was the preferred device used to watch TV content by a wide margin. Younger viewers, unsurprisingly, were the most open to watching TV on other devices. In total, YouView found, UK viewers watched 16 hours of live TV, another 8.8 hours of recorded TV and a further 6.06 hours of catch-up TV on average per week. Importantly for advertisers, UK consumers seem to believe in the efficacy of TV ads, even as their viewing habits move more in the direction of subscriptions services with limited ad opportunities. More than half of respondents to Deloittes study believed that TV ads were the most effective type of ad, at 52% of respondents, far ahead of newspapers, which ranked second and were seen as effective by 14% of respondents.